My first friend I just asked her: “Do you want to be my girlfriend?” She said yes and TADAA! Friendship of years. How hard can it be now we are grown-ups?
Is that also possible in business? To just ask a potential client: “Dear sir or madam, would you like to become my client?” You don’t but how relaxing it would be if you do!
Just give it a try and be surprised what it brings you.